Week 9

Q15.

A.)  How many visitors to the site in the last 5 months (assume 15 June 2010 – 15 November 2010)?

From looking at the result from Google analytics i can see that between the 15/6/2010 – 15/11/2010 there were 929 visitors to the site.

B.)  Answer all three questions. What is meant by bounce rate? What is the bounce rate for the TRAIL site in the last 5 months? Should the website try to lower or raise the bounce rate?

Bounce rate  is a term used in  web site traffic analysis. This phrase is used to represent the percentage of initial visitors to a website who would then “bounce” away to a different site, rather than staying on their initial website.  The bounce rate for the trail website in the past 5 months is 67.81%.  It would be in the websites best interest to try and lower the bounce rate for their website.  This would then show them that the people who view their website initially are staying on the site and viewing other pages within the site.

c) In the last 5 months, where are most visitors coming from: Direct Traffic, Referring Sites or Search Engines?

Most visitors to the site in the last 5 months have came from search engines.  Google analytics states that 518 (55.76%) of the total visitors have used search engines in order to find the site.

d) What was the most popular key word (or phrase) that visitors typed that brought them to the TRAIL web site in the last 5 months?

The most popular key phrase used during the past 5 months in  order to try and find the trail website was, “Trail living lab”.  61 (11.78% of all visits) visits occurred after this phrase was used within search engines.

e) A referring site is a site that brings visitors to the web site. In the last 5 months, which site (that is not a university of ulster web site) is the largest referrer?

Brain-project.org was the largest referring website that was not a UUJ site.  brain-project.org referred 31 visitors to the Trail website.

f) What is the sixth most popular country of origin of visitors for the site in the last 5 months?

Belgium was the sixth most popular country of origin to visit the trail website in the last 5 months.  Belgium supplied 17 visitors to the Trail website.

g) How many mobile visits were there to the site in the last 5 months?

In the last 5 months there have been 11 visits from mobile devices.  These mobile devices included iPhone’s, Android, iPad’s and iPod’s.  The use of the iPhone was the most popular method of viewing the website from a mobile device.

h)  From looking at the graph is was given, I believe that it is displaying how many times people came back to view the trail website.  For example, it says that 81.16% (754 poeple) only viewed the trail website once.  Trail could then look at this type of graph to see how many visitors they have who are returning/not returning.  From this they could then consider improving their website in order to try and make visitors want to return in the future.


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